PR Lessons Learned From Donald Trump
This is a guest post by Curtis Sparrer, principal at Bospar.
We have impersonated each other.
There – I said it. The truth is out like a scarlet letter.
While my impersonation was for Halloween (pictured), it’s fair to note that his impersonation of a PR professional was also for a costume contest – so the actual Trump could be considered a stud for outlets like People.
While much of Trump’s mastery of media has been described in negative terms, there are a few key Trump Tactics we can learn from him when dealing with the media, including:
- Timing out tough questions
- Giving your best answer – eventually
- Doing your own PR
Trump Tactic #1: Timing out tough questions
Todd Gitlin of the Washington Post observed:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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