PR Hiring On the Rise?

The Wall Street Journal‘s career site,, reports on the increased importance of PR and the hiring that’s happening across the industry, both in-house and at PR firms. “In January this year, business started picking up and all the positions that were frozen last year and in 2008 opened up again,” Lindsay Olson, partner and recruiter at Paradigm Staffing is quoted saying. Another recruiter, Maryanne Rainone, an SVP at Heyman Associates, said employee relations has become important on the corporate side.

Ogilvy PR SVP Sheri Leonardo called pharmaceuticals and healthcare “especially hot” and the story reports 61 openings on the firm’s career page. (The story posted September 29. A quick search of “Public Relations” by PRNewser showed 33 results. Clicking on “View All Jobs” showed 105 results.) Fleishman-Hillard chief talent officer Agnes Gioconda said the firm has “around 100 openings in any given week.”

Gary McCormick, president and CEO of PRSA, emphasized social media when discussing the need for PR. “There are repercussions for businesses who used social media incorrectly, or didn’t use it at all, and suddenly they’re realizing a need for PR,” he said.

This article is optimistic given the continued fears about a double-dip recession. Have you noticed an increase in hiring in the PR industry?