PR Firm's Copy and Paste Job Gets Client's Site Blacklisted
Thanks to our friends at Arment Dietrich‘s Spin Sucks blog (follow them on Twitter!) and Andy Crestodina‘s book Content Chemistry for bringing us this story of terrible PR practices. In summary: A PR firm did the worst thing it possibly could have done in terms of Internet publicity, getting its own client’s website blacklisted from Google‘s search results by copying and pasting content from the client’s page into a press release and sending it out to thousands through online newswires.
The problem? Google’s search algorithm really hates duplicate content and looks to punish those who distribute it (for good reason) because, while providing your own spin on someone else’s content is acceptable, passing their work off as your own is not.
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