PR Firm Ensures Clients Will Be Savaged By Gawker Media

Well, maybe not. However, social media focused agency Attention — home to former PRWeek editor-in-chief Keith O’Brien — has taken to internet stunts lately as a way to get noticed, and their latest is a dig at Gawker Media.

The agency launched a web site titled, “What Would Nick Denton Pay For These Things I Found In A Bar.” It plays off the continuing lost iPhone saga, in which Gawker Media chief executive Nick Denton said the company paid $5,000 for Apple’s next iPhone version, after it was found in a Silicon Valley bar.

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