PR Fail: Meet Our 'Worst Pitch' Winner

Last week (with the help of our friends at Muck Rack) we asked journalists to send us the worst pitches they’ve received from PR teams. After a short period of consideration, we’ve decided to award our highly coveted prize to this particularly un-amusing pitch, run by a certain video game maker way back in October.

The purpose of the stunt was to promote a still-in-development title on Greenlight, a crowdsourcing system run by the digital gaming community Steam to determine which games would be featured in the company store.

AW+

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