PR Debate: Is McDonald’s Exploiting the Charles Ramsay Situation?

McDonald’s is giving Charles Ramsay free food for a year.

You know the situation: Charles Ramsay helped rescue three Cleveland women from the monstrous confines of kidnapper Ariel Castro, a heroic deed that landed Mr. Ramsay on national television where he instantly became famous for his candid remarks which included a reference to McDonald’s.

Since then, McDonald’s has been in the center of a public relations conundrum.

Much of the public wanted McDonald’s to step up, do the right thing, and reward Mr.

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