PR Challenge: Manage Rob Ford's Re-Election Campaign
If you can get past Bill Weir’s best Kent Brockman impression, this CNN clip provides an answer to the question “How could anyone still support crack-smoking Toronto mayor Rob Ford?”
It seems the theme of his campaign was “I’m not that other dude”, and based on the interviews we just watched, a surprising number of people still agree.
Some re-election slogan ideas:
“Rob Ford: Rock Solid Results”
“Rob Ford: Cracking Down on Government Waste”
“Rob Ford: A Higher Standard”
Apologies to all.
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