PR Challenge: Fast Food Workers Stage Mass Walk-Offs

The fast food industry can’t seem to catch a break these days.

Just kidding, those chains make billions of dollars a year—and most have seen their profits increase during the recession. But their employees are another story: they keep trying to unionize! What’s that all about?

Thursday saw a successful blunt-force trauma PR campaign waged by New York City fast food employees with the backing of churches, civil rights groups and labor unions–all united under the Fast Food Forward banner and the “can’t survive on $7.25”

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