An interesting mix of PR professionals and media figures converged on the Tribeca Grand last night for AirPR and talkTech‘s Happy Hour. Greg Galant, founder of Muckrack and the Shorty Awards, stopped by, along with Daily Beast editor Ellen Kampinsky, Time reporter Courtney Subramanian and Nora Bass, co-founder of the women’s media brand Vixely.
PR and digital media pros in attendance included Rebekah Iliff, director of product for AirPR, Chathri Ali, managing partner for talkTech, Rebecca Wolfe of WPP’s Dell Team, publicist Nora Wolf of Wolf PR and AirPR CEO Sharam Fouladgar-Mercer. talkTech and AirPR host networking events at least three to four times a year in New York and other cities around the country, trying to bring together PR people, journalists, techies and media strategists to discuss the changing media landscape.
Some of last night’s discussion revolved around whether traditional PR strategies still really worked. Iliff compared AirPR’s approach to more traditional public outreach strategies:
“We create our own content. Some of my posts have been shared 4,000 or 5,000 times on Facebook, LinkedIn and Twitter… I think we might be reaching a lot more people than traditional pitching would.”