PR Agency Profitability Reaches 18.6 Percent in 2011
Annual benchmarking research conducted by M&A consultancy StevensGouldPincus finds that PR agencies reported 18.6 percent profitability in 2011. The numbers are an improvement from the prior year (15.6 percent) and a big leap from 13.9 percent profitability reported in 2009, the time in which the economic meltdown was wreaking havoc.
A total of 105 firms from across the revenue size spectrum — from less than $3 million to more than $25 million — in the U.S.
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