PR Advice for BofA via David Letterman
According to FOXBusiness’ Charles Gasparino, Bank of America has organized a team to prepare for what may be disclosed, indicating that it is taking the WikiLeaks threat seriously. TheStreet.com spoke with a couple of people in the industry (BofA didn’t comment) to gather suggestions about what the bank should do in case of a data dump.
Brenda Wrigley, an associate professor and chair of Syracuse University’s PR department, says the bank should look to David Letterman, who out-PR’d his blackmail threat by “getting out in front of the story.”
“People
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