PowerReviews Launches Two Facebook Shopping Apps

PowerReviews, which that fancies itself one of the largest social commerce networks (although we hadn't even heard of it until just now), just launched two Facebook retailing products.

PowerReviews, which that fancies itself one of the largest social commerce networks (although we hadn’t even heard of it until just now), just launched two Facebook retailing product, one for viral marketing and the other for community building.

The first, Facebook Discovery, promises viral marketers the ability to push into people’s news feeds conversations surrounding products for sale.

Consumers can opt to keep daily tabs on a preferred reviewer,follow a product, receive trending news, or even gather advice from friends.

PowerReviews Chief Executive Officer Pehr Luedtke said in a press release:

This is true social commerce — facilitating the flow of information among consumers based on shared interests and attributes. There is a growing body of evidence pointing to Facebook’s value as a platform for commerce and a source of substantial traffic for retailers. With this launch, we’re building on our core expertise in ratings and reviews and allowing brands and retailers to tap into the serendipity of the Facebook experience in order to drive better, more authentic product discovery.

The second product, Facebook Community fosters dialogue on brand pages. The product allows brands and retailers to award badges to their top reviewers who post reviews on their own profiles.

One PowerReviews client, Billy Amicarelle, director of sales for Nutrex Research, said in a press release:

Our customers have told us again and again how valuable product reviews are when they’re shopping for something on our site, and these new features allow us to push the most relevant insights directly to them. In doing so, we’re able to bring some of the chance product discovery that happens in a brick-and-mortar store to the online experience.

We’ve seen about a dozen different applications that combine online retailing with Facebook, via the Connect application programming interface. At this point, social shopping is still nascent enough that any vendor seems has an equal chance of capturing this market.

Readers, how do PowerReviews’ social shopping applications stack up against other offerings in this space?