Study Counterpoint: Facebook Political Ads Effective When Used Correctly

Not so fast! When used properly, political ads on Facebook are useful, says one public-affairs strategist in response to a study by a pair of academics that claims just the opposite.

Not so fast! When used properly, political ads on Facebook are useful, says one public-affairs strategist in response to a study by a pair of academics that claims just the opposite.

We told you about the study by University of California, Berkeley graduate student David Broockman and Donald Green, a political science professor at Columbia University in New York, who concluded that Facebook ads don’t have much effect on name recognition or likeability based on an analysis of ads for a state legislative  candidate.

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