Study Counterpoint: Facebook Political Ads Effective When Used Correctly
Not so fast! When used properly, political ads on Facebook are useful, says one public-affairs strategist in response to a study by a pair of academics that claims just the opposite.
Not so fast! When used properly, political ads on Facebook are useful, says one public-affairs strategist in response to a study by a pair of academics that claims just the opposite.
We told you about the study by University of California, Berkeley graduate student David Broockman and Donald Green, a political science professor at Columbia University in New York, who concluded that Facebook ads don’t have much effect on name recognition or likeability based on an analysis of ads for a state legislative candidate.
Bradley
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in