Post Unveils “DC Scout”

The Washington Post is launching “DC Scout,” their new “editorial shopping and style e-mail guide,” according to a release.

“DC Scout reviews the best local stores, salons, products and people in the DC area and delivers its findings right to your inbox every Tuesday and Thursday with new content. To subscribe, simply visit washingtonpost.com’s Newsletter Center and sign up to begin receiving DC Scout. (http://www.washingtonpost.com/ac2/wp-dyn?node=admin/email&referrer=email).

“Ideal for the 18-34 year old shopper, DC Scout’s benefits extend beyond the consumer; from time to time, it will distribute “dedicated” e-mails which promote individual advertisers, an added value for those who wish to reach a targeted, local audience.”