Post Clicks, Other Clicks Are Important Metrics for Facebook Page Admins, Too

When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.

Belosic wrote in a blog post:

Whether you get there from a mobile device or your desktop, I want to talk about this “post clicks” stat. I’m not going to lie: This is my favorite insight, because it makes me feel better about the engagement on our Facebook page.

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