Portfolio’s Tricky Drudge Ads

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The fact that Portfolio has taken to advertising its articles on Drudge seems very interesting to us. The screen capture above was taken on Sunday, December 30, and links directly to a feature piece at portfolio.com. Only a small disclaimer below exists to notify Drudge readers that it’s paid advertising… and, hell, how many people consciously notice that when combined with the salacious headline?

Paying to get Drudge hits for your content? It’s a time honored tradition, but one we’re surprised that Joanne Lipman & company are indulging in.