Portfolio Postmortem: Business Mag Missed The Membership Mark
From the ashes of just-shuttered Portfolio comes yet another smoke signal that the business of magazines is in need of a major tune-up — and fast.
The Deal’s Yvette Kantrow today compared the now-defunct Portfolio to the currently expanding Bloomberg, pointing out that the latter does a much better job of providing a niche audience with a product its members are willing to pay for. Sound familiar?
It should: mediabistro.com founder Laurel Touby was singing that same tune when she sat down with The Deal’s Mary Kathleen Flynn last week to discuss the maladies of the media industry.
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