Most Facebook users will never experience ownership of a Porsche, but some of the automaker’s more than 5.8 million fans on the social network were able to help design a special version of the 911 Carrera 4S, and one lucky fan and a friend will have the chance to actually drive the car at the Porsche Experience Center in the U.K.
Mashable reported on the initiative, which began when Porsche asked its Facebook fans to choose an exterior color for the vehicle, resulting in some 16,000 likes and 1,200 comments, along with the choice of Aquablue Metallic.
The automaker solicited the opinions of its fans on other components of the car in the following weeks, including its wheels, exterior package, and interior color, and the final product was revealed in a photo gallery on Facebook earlier this month, closely followed by another gallery offering a behind-the-scenes look at the making of the vehicle.
Porsche is not done, however, as Mashable reported that clicking the 5 million tab on its Facebook page will allow fans to enter a contest, in which the Facebook user with the most friends who are also fans of the automaker’s page will win the trip to drive the car. The contest ends Sunday (Aug. 18).
Mashable also noted that there is another option for those who can’t afford the nearly $106,000 price tag of the Porsche 911 Carrera 4S: 1:43 version models of the Facebook fan car are available via its online store for the paltry sum of $70.
Readers: What did you think of Porsche’s campaign?