Chewing Popcorn Found To Render Advertising Powerless

Fun fact: When I was a teenager, I worked one day as the guy who makes your popcorn at the local movie theater. I burnt my hand and never came back. The only relevant takeaway from this story is that your popcorn was probably sitting in its container for a really, really, long time. On the plus side? Chewing popcorn could make you immune to the ever growing assortment of commercials that are shown before your movie starts.

That’s according to a study from Sascha Topolinski, Sandy Linder, and Anna Freudenberg of the University of Cologne in Germany.