Bon Appétit and Epicurious’ 35,000 recipes are about to get a whole lot easier to make at home. Condé Nast’s Food Innovation Group—which includes both Bon Appétit and Epicurious, as well as The Shoppers Network—is announcing a partnership with Popcart, a digital service that makes recipes “shoppable” by converting ingredients into a list of items that can be purchased through online grocers.
“For years, Bon Appétit and Epicurious have been bringing recipes directly into the home for the cook,” said Pamela Drucker Mann, publisher and CRO of the Food Innovation Group.
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