Polyvore Emerges as a Leader in Driving High-Value Retail Conversions

For retailers looking to derive value from social media, Facebook seems like a no-brainer. However, recent studies indicate that there are other networks better targeted for retail conversions.

Analysts have also been pointing at Pinterest as a leader for retail conversion value. But in a study of the social landscape from RichRelevance, a provider of online marketing personalization solutions, Polyvore emerged ahead of Pinterest.

“We usually look at the 10,000 pound gorillas — the primary brands,” says Diane Kegley, Chief Marketing Officer for RichRelevance.