Polyvore Brings Style, Shopping Online
It’s long been considered futile to attempt to launch a niche social networking site, given Facebook’s 400 million (and counting) users. But the fashion world might be the exception.
The three-year-old fashion and shopping community site Polyvore has seen its unique user base soar by 163 percent this past year, to 1.8 million in the U.S. in January, per comScore. Polyvore’s advertising director Katherine McClymonds said the site now claims 1.2 million registered users.
The key to Polyvore’s growth, said McClymonds, has been tapping into two huge passions for women — fashion and shopping — while creating a fun, easy-to-use interface.
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