Survey Says: Polls and Showdowns Drive Brand Participation

Everyone has an opinion about the best Beatles song or favorite beach or travel destination. And when push comes to shove, there is nothing like a showdown between two fave. Guest blogger Allen Bonde describes how brands can use showdowns to their advantage.

Allen Bonde is co-founder and CMO of Offerpop, a New York-based social media marketing software company, and principal of Evoke CRM, his consultancy. His kids still know more about Facebook than he does, but he’s learning. Join his conversation on Twitter.

Everyone has an opinion about the best Beatles song or favorite beach or travel destination. And when push comes to shove, there is nothing like a showdown between two faves. Coke vs. Pepsi. Yankees vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in