POLL: Was Brian Williams' Apology Good Enough?

One TV news PR vet has some thoughts

In case you missed it (who are we kidding), Brian Williams ended NBC’s newscast last night with a big admission:

Everyone in media has spent the past 18-plus hours speculating about Williams’ future; we wondered which crisis firm he will hire to make this apology stick.

Check out our sister site TVNewser for more on the admission and the amusing reaction (hashtag #BrianWilliamsMisremembers).

Here’s the thing: Williams didn’t just admit that he remembered the event incorrectly — his story grew more dramatic over time.

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