Poll: Sponsored Tweets, Love or Hate?

An AdAge piece today discusses paid tweets and Ad.ly:

Paid-tweet purveyor Ad.ly, the 4-month-old Los Angeles startup, has pitched its services for the most obvious approach, inserting paid tweets among news tweets. So far the big takers are individuals such as Ms. Kardashian, but Ad.ly says major publishers are coming to the table, too.

Is this too much? Too soon? Not soon enough? What do you guys think?
How do you feel about sponsored tweets?(trends)

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