What can your favourite websites tell us about you?
Well, according to this study, the sites that you frequent around the internet can provide an understanding of the way that you lean politically, and give us an insight into whether you’re more likely to vote for Barack Obama or Mitt Romney in November’s presidential elections.
Surprisingly, Twitter users have been found to be more right wing, and thus likely to vote for Romney, than their Facebook counterparts. In fact, the only major platforms whose fans are more right wing than Twitter are Amazon, Bing, Paypal, eBay and, uh, Farmville.
Yep, this is another one of those studies that needs to be taken with a hefty pinch, but the results are certainly interesting, if a little erratic. Check the infographic below for the full picture. Users of sites on the left of centre are more likely to vote for Obama, while those on the right swing towards Romney. Websites higher on the graphic are more politically active, while those on the low end are less interested.
What immediately struck me as odd about this visual was Reddit. Reddit users are well-known for their political battles and while the site definitely leans heavily towards Obama, it should be right up at the top of the chart as well.
The study was undertaken by Engage, who tracked the activity of thousands of Facebook users with a program called Trendsetter, which analysed “polling, social influence data, and consumer preferences” to determine these results. Engage noted that sites that skew more Republican included many that orientated towards commerce and finance, such as Paypal and eBay, whilst those higher on the left side of the political index include Quora and Wikipedia, both of which focus on information and knowledge.
Meanwhile, Farmville users appear to be amongst the social web’s most right wing, yet politically disengaged people. You can draw your own conclusions from that.