Memo to Politico Scribes: Use Your Words

Politico reporters are being reminded that web traffic matters and that they are to do their part to keep it thriving. Hence the email from Mitchell Schuler, the publication’s Director of Search and Analytics, sent to the editorial and web teams on Monday, telling them what words they should be sure to use in their stories on tonight’s State of the Union Address.

See the email, which includes a lengthy list of the words he wants them to use.