Users Vote No On Targeted Political Facebook Ads
Not a fan of politically charged sponsored stories? You're not alone. New statistics from the Annenberg School for Communications show that an overwhelming majority of people polled (85 percent) said they would feel "angry" if they found out that Facebook was targeting political ads at them, based on their profile information.
Not a fan of politically charged sponsored stories? You’re not alone. New statistics from the Annenberg School for Communications show that an overwhelming majority of people polled (85 percent) said they would feel “angry” if they found out that Facebook was targeting political ads at them, based on their profile information.
Other findings of note:
- 70 percent of adult Americans polled say their likelihood of voting for a candidate they support would decrease if they learn that a candidate’s campaign organization uses Facebook to send ads to the friends of a person who likes the candidate’s Facebook page.
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