Polaroid Sale Closes, 'Full-Scale Global Licensing and Distribution Strategy' Begins

After a drawn-out sale of its assets in bankruptcy court, and a glimmer of hope for a turnaround at the hands of private equity firm Patriarch Partners, Polaroid is now officially in the hands of Gordon Brothers Brands and Hilco Consumer Capital, whose other portfolio brands include recent retail-sector casualties The Sharper Image and Linens n’ Things. For $88 million, the liquidation firms acquired the Polaroid brand, along with the company’s intellectual property and inventory.