News today that CBS would offer March Madness essentially free of charge online struck us as simultaneously new and old school.
Why? Because it smacks of the Gillette safety razor business model: Offer the shavers for free; make the money on the blades.
As the LAT (and my co-editor Mike) points out, the only bad news in all this seems to be for America’s employers:
“Fans are often rabid, rooting for their local college, alma mater or picks in office betting pools. And many of the early-round games take place during the week, when millions of enthusiasts are parked in front of high-speed connections at work.”
Um, that report? Right away, boss!