Pogue On PR and "Web 2.0"
NY Times tech reporter David Pogue wrote yesterday about his experience at a recent PR industry event he was invited to speak at.
An emcee asked the following question before he spoke: “Why isn’t your company (or client) taking advantage of Web 2.0?”
Some of the answers he heard were:
“Not enough money.” “Don’t understand it.” “No technical resources.” “Not enough manpower.” “No visible return on investment.” “Fear of ridicule.” “Fear of slander.” “Fear of permanence.” “Fear of the public running amok.”
Fear
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