Podcast: Ketchum CIO Karen Strauss Talks About Mindfire

This morning, PRNewser’s Tonya Garcia spoke with Karen Strauss, CIO at Ketchum. Strauss is also the co-developer of Mindfire, a student crowdsourcing site that the firm launched last week. The program has more than 100 participating students from universities around the world. She discusses the details of the program, client participation, and the importance of college students to the PR industry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in