Czech Out the Newest Facebook PMD: ROI Hunter Parent Business Factory

Facebook’s newest Preferred Marketing Developer, Business Factory, is based in the Czech Republic and was awarded the social network’s Ads PMD badge for its ROI Hunter Facebook ads platform.

PMDAdsBadge650Facebook’s newest Preferred Marketing Developer, Business Factory, is based in the Czech Republic and was awarded the social network’s Ads PMD badge for its ROI Hunter Facebook ads platform.

ROI Hunter allows brands to connect Facebook ads with Google Analytics and XML feeds, creating what it calls “predictive remarketing.”

Business Factory CEO Karel Tlustak said in a blog post:

The way we work with Facebook ads delivers just the required return on investment on a big scale. We beat Google in volume of traffic, rates and other key performance indicators — even in last touch attribution model.