SPMD Kenshoo moves Halogen out of beta, secures $20M in growth financing

Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced the general availability of Kenshoo Halogen, a predictive modeling engine for digital marketers, which powers various components of the Kenshoo platform.

During beta testing with more than 90 marketing plans, Kenshoo Halogen increased client sales revenue by 53 percent while increasing digital marketing investments by 36 percent.Marketers also cited a reduction of man-hours spent on budget analysis and pacing, in some cases as much as 20 percent.

Will Martin-Gill, Senior Vice President of Product for Kenshoo, said in a press release:

At Kenshoo, innovation is at the core of everything we do and we’re diligent in our pursuit to provide marketers with the industry-leading technologies they need to optimize campaigns based on unique goals and objectives.