When American Apparel launched its plus-sized model search (with the somewhat tone-deaf title “The Next BIG Thing”), it got more than it bargained for in Nancy Upton.
A 24-year-old student with a pretty face and luxuriant size 12 physique, Upton had never been a fan of the hipster clothier, renowned for its slim-fitting togs and the off-color antics of its CEO, Dov Charney. But something about the call for “booty-ful” girls spurred her to action. Upton entered the contest, but only to parody the company’s iconic soft-core image.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in