PlayHaven is celebrating its growth over the last year, as the business engine for mobile games now serves more than 10,000 developers and 20,000 games. PlayHaven attributes its growth to its many mobile engagement and monetization tools, along with the previously released PlayHaven Push Notifications system.
PlayHaven’s platform now reaches more than 800 million unique users, a 175 percent increase year over year and a 44 percent increase since Q2 2013. The company has access to 176 million monthly active users across all of its supported apps, as developers use PlayHaven’s services to create targeted messaging (among other tools) and increase engagement within their applications.
The company released its Push Notifications platform in July, helping developers boost revenue and customer loyalty by offering push notifications targeted to specific segments of users, based on location, language, game version and other factors. These Push Notifications can advertise in-game sales, as well as simply drawing user attention back to a game they may have previously left behind.
Its techniques have multiple success stories, like that of developer Magmic, which saw a 30 percent increase in revenue thanks to a PlayHaven marketing campaign that encouraged users to move from the free to paid version of its Phase 10 mobile card game.
“PlayHaven is building a comprehensive set of intelligent tools that developers can use to manage a successful business,” said Andy Yang, CEO of PlayHaven, in a company statement. “We do this by getting in the trenches with developers every day – learning what happens in their games, providing helpful insights, and crafting creative solutions that help them solve their problems.”
More information about the PlayHaven suite of tools is available on the company’s website.