Playfish Taps Ex-Planet Moon Studios CEO for Studio General Manager

Playfish announced this morning that Aaron Loeb, former CEO of game developer Planet Moon Studios, joined the social game developer as General Manger. In his new role, Loeb will oversee production on both branded intellectual property and original games.

The move tells us how serious Playfish is about expanding its games library across a range of products, especially branded IP. During his 10 year career at Planet Moon, Loeb oversaw production on many branded IP titles, such as a sequel to Nintendo DS game Drawn to Life for Wii and most recently tie-in games for Disney film Tangled on both DS and Wii.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in