Playfish Lauches Premium In-Game Campaign with Procter & Gamble and Herbal Essences

You are all probably aware by now of Playfish’s incorporation of in-game advertisement for their major titles when they starting working with Google back in April. You may also be aware of the integration with PayPal when they launched in-game transactions.

However, marking a new sponsorship model for the company, Playfish just announced the launch of a premium campaign with Procter & Gamble and Herbal Essences via Geo Challenge in the United Kingdom.

This new version of the game has introduced what Playfish dubs, “The Great Escape Edition” which provides players with a brand new source of game play and, as expected, advertises the new Herbal Essences range from Procter and Gamble in a rather unorthodox manner.

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