PlayFirst Raises $16.5 Million in Series C Round
PlayFirst, an online publisher of casual games, has raised $16.5 million in a Series C financing round led by DCM. Existing investors, including Mayfield Fund, Trinity Ventures and Rustic Canyon Partners, also participated in the round. In addition to raising their Series C round, PlayFirst will be partnering with RockYou to enter the social networking space. The first game to be promoted via the Facebook platform will be Wedding Dash.
According to a statement, the partnership with RockYou will “enable the company to continue to expand its new business model of incorporating microtransactions into its popular games.”
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