Everyone these days is getting into the podcast business. In no small part because the combination of rich, niche content and engaged listeners allows for a lucrative advertising revenue model.
Up next is The Player’s Tribune. In partnership with DGital Media, it is launching a new podcast network Jan. 26 with a 60-minute first special titled Giant Steps:
The podcast is an oral history event that chronicles the rise of the New York Giants’ first Super Bowl championship in 1986. New York was led by an innovative coaching staff and one of the greatest defenses in NFL history.
The Players’ Tribune will present the epic story of the team’s journey to the championship—as told by the players themselves. The 60-minute episode, narrated by Michael Strahan, features first-person accounts from Carl Banks, Harry Carson, Pepper Johnson, Leonard Marshall, George Martin, Elvis Patterson, Lawrence Taylor and Bill Parcells.
DGital Media’s other sports-content programming partners include The UFC, Yahoo Sports, The Vertical and Sports Illustrated. Based in New York, the company also has offices in Los Angeles and San Francisco.
New York Giants logo via: Twitter