Playdemic secures new funding round, $3 million from IBM's founders

UK social game developer Playdemic announced today that it completed a major funding round to support its efforts of leading the charge on “second-generation social gaming.”

The exact amount of the fundraising round wasn’t revealed in Playdemic’s announcement, but it did disclose that $3 million came from the Watson family (the grandchildren of Thomas J. Watson, founder of IBM). The company is also bringing David Watson onto its board, as a non-executive director. The studio also says it’s planning to use the money to expand both development and publishing efforts and launch a minimum of four new games by the end of the year.

It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in