The April Fools' Day Gag of the Year

It involved Jack, Warren and some Playboy Mansion blueprints.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

To the north, underground tunnels from the Playboy Mansion designed for use by Jack Nicholson and James Caan. In an easterly direction, one leading to Warren Beatty’s house on Sunset Blvd. And pointing south, a fourth underground passageway with Kirk Douglas’s name on it. We didn’t want to let 2015 end without another look at playboy.com’s hilarious April Fools’ Day gag.

The joke item was elaborate, complete with staged photos and mock blueprints. It was posted March 30 rather than April 1, to throw people off the joke track.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in