So… you read Playboy for the articles, eh?
Good news, dirty old man. Soon, you won’t be lying to your significant other or the late-night clerk at the local convenience store. In a world where magazines are facing insurmountable odds to keep circulation numbers up, Playboy has decided its one differentiator no longer matters.
As part of a redesign that will be unveiled next March, the print edition of Playboy will still feature women in provocative poses. But they will no longer be fully nude.
The New York Times reports that the porn industry online has killed what kept Playboy in high demand. And so, they need to reimagine its services to pre-pubescent males everywhere.
Its executives admit that Playboy has been overtaken by the changes it pioneered. “That battle has been fought and won,” said Scott Flanders, the company’s chief executive. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”
And the numbers prove that thinking from Flanders.
Proof of that can be found in a report by the Alliance for Audited Media (AAM), The Times notes, which says Playboy’s 5.6 million circulation in 1975 has taken a plummet in the toilet to only 800,000. While some magazines would still relish those numbers, this is nothing for the Hef, who at 89 is still editor in chief.
The redesign into a Sears catalog arrives on bookshelves this March.