Playboy Enlists Digital Marketing Chief
NEW YORK Playboy Enterprises has hired Dan Smith as svp, marketing for its digital media group, a new position.
Smith will be responsible for marketing Playboy’s premium products as well as stewardship of the overall brand across digital and mobile channels. He will also help guide strategy for Playboy’s growing e-commerce business, which includes merchandise that can be purchased through catalogues or online.
“There is a need for our group to be very customer-centric. We want to create great products for people and ensure that we are fulfilling customer needs.
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