Planet Fitness Fights 'Thinspiration' With 'No Pintimidation' Campaign
Planet Fitness has always marketed to out-of-shape people who'd like to be able to jog-walk on the treadmill in a "judgement free zone." Now the fitness chain is doing the same thing on Pinterest.
Planet Fitness has always marketed to out-of-shape people who just want to jog-walk on the treadmill without being judged by gym rats.
Now the fitness chain is doing the same thing on Pinterest.
Planet Fitness has created a micro-site where Pinterest users can upload whatever picture they find intimidating and “de-pintimidate” it by covering it up with sarcasm, silly props, or the “no pintimidation” slogan.
While users revere Pinterest for its beautiful images, the bookmarking site also causes anxiety among crafters and cooks who can’t duplicate the projects they see in the pictures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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