Pizza Hut, Wendy’s Chomp Quick-Service Restaurant Competition on Twitter, Facebook

Wendy’s was the top-performing quick-service restaurant on Facebook, while the Twitter title went to Pizza Hut, according to the eValue score from data outfit Engagement Labs.

PizzaHutLogo650Wendy’s was the top-performing quick-service restaurant on Facebook, while the Twitter title went to Pizza Hut, according to the eValue score from data outfit Engagement Labs.

Engagement Labs shared the methodology behind determining brands’ eValue scores in a release announcing its top fast-food performers:

The eValue score is composed of engagement, impact and responsiveness metrics. Engagement is the level of interaction content receives on a specific social network. Impact is the reach content receives on a specific social network. And responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.

The

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