Pitches That Worked: UAE Airline's 'Flying Nannies'

It’s tough out there for an airline. Even if you don’t happen to be British Airways, sometimes you feel like everybody hates you. Of course air travel brands look for ways to stand out, and after some opted for child free “quiet zones“, Etihad Airways found a nice Bizzaro World alternative with its new “flying nannies” service.

Someone representing Eithad, which is the official airline of the United Arab Emirates because of course it is, thought this story would have wings—and it is indeed quite odd.

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