Pitch, Please: Journalists Sound Off on Media Relations

This week's best responses...to PR pitches.

Happy Friday/May Day/springtime, readers!

Yesterday we shared some positive takes on the pitching process thanks to Jasmine Bina of JB Communications and her blog “Best Pitch I Ever Got,” in which journalists reveal the stories behind pitches that worked.

Today, however, it’s back to your favorite thing: media contacts airing their pitch grievances to the world at large (collected with help from our good friends at Muck Rack).

This week’s first “worst pitch ever” actually did work for one blog. And who wouldn’t want to cover a product that encourages young men to pee on British politicians?!

Oh, right: the BBC.

Justin Fenton of The Baltimore Sun got a pitch that sounds suspiciously like one we also received. A certain person who shall not be named should feel very dirty for spamming so many people with this one:

So everyone has opinions on Baltimore. Coincidentally, everyone also happens to have opinions on Tesla!

…and, of course, everyone has opinions on cyber security:

Watch out for those DANGEROUS Millennials, though:

In Even More Inappropriate Pitches…Slate is famous for contradictory opinions. But this?!

Fertility doctors are one thing. Pitching a story based on a recent suicide, as shared by Timothy Seppala of Engadget? WOW.

Tech writer Rob Pegorago didn’t get a bad pitch so much as one involving a company with a very unfortunate name (tough assignment!):

Now a couple on the language front.

Stanley Pignal of The Economist makes a good point: people in finance need a good thesaurus.

Meanwhile, Quentin Hardy of The New York Times reminds us that everyone makes typos…and everyone else rags on them for it:

Typos are tough. So are subject lines:

…and so are “embargo” clarifications:

Mistakes, we make ’em. But pitching shoes to someone who covers politics?

On the lighter side of things, we don’t know whether Jesse Singal of New York magazine actually received a “dadbod” pitch–but it certainly looks like someone was on the beat:

Rachel Lerman of The Business Journal broke some big news this week: Edelman is now pitching via Snapchat.

Finally, because we not-so-secretly love Star Wars: this may not have been an appropriate pitch for Joe Bel Bruno of The Los Angeles Times.

But we would buy it:

A certain someone once predicted this very phenomenon…

Until next week, keep the pitches coming: the good, the bad, and the #PRFail.