Pitch, Please: Journalists Sound Off on Media Relations

This week's best responses...to PR pitches.

Last week, with the help of our friends at Muck Rack, we launched a new series chronicling the weekly responses of journalists to PR pitches: the good, the bad, and the #headdesk.

The response to the project was positive, but one fan questioned whether we could gather enough responses each week to make for a new post.

Today we’re happy to report that we most definitely can!

Turns out that there is no shortage of journalists responding to pitches on social media. By the way, did you see this year’s Shorty Awards on Monday? (Click here for the results in case you missed them.)

Anyway…on to the tips and trips.

Karyne Levy of NerdWallet wants to keep things professional:

We personally love the idea of an email about distracting emails, but we’re not sure what that has to do with anything covered by AC Shilton or Outside magazine:

Business Insider’s Steve Kovach has a complaint/subtweet disguised as a question:

We have to say no because, as Farhad recently told Ed Zitron, most people ignore the “DM me” instructions in his Twitter bio.

The best part about Kovach’s subsequent Apple Watch joke is the spambot response:

Of course there are times when simple mistakes doom a pitch before it’s even sent. Carolina Miranda of the LA Times reminds us that, DM or not, names are things that people use to address one another:

…and Andrew Huff of Gaper’s Block emphasizes the fact that language and logic should go together:

For more entries in the “things you probably shouldn’t do” category, let’s add “draft promotional tweets for reporters,” via Aaron Souppouris of Engadget:

Executives at Meltwater told us this week to avoid mass pitches, but Jason Abbruzze of Mashable shows us that someone from Donkwood(?!) didn’t get the memo:

Ryan Lawler of TechCrunch explores the nuances of most bloggers’ least favorite word: “embargo.”

Side note here: we totally get embargoes. But unless it’s an exclusive story, they are not particularly relevant to a certain breed of blogger who has to post 10+ times a day. And product launches/funding announcements are not really crucial breaking news unless your client’s name starts with an A, ends with an E, and has two P’s and an L in the middle.

Shawn Reynolds of the Indianapolis ABC affiliate RTV6 has some (possibly unrealistic) requests:

But does it have to be all three at once?!

In this week’s most ugh-worthy moment, David Yanofsky of Quartz confirms that, despite the whole outnumbering-them-5-to-1 thing, PRs pitching journos often face an uphill battle:

But wait…it’s not all bad news!

We end with a reminder of why we do this from Josh Barro of The New York Times: that warm, fuzzy feeling:

Until next week, pitch on.