The response to the project was positive, but one fan questioned whether we could gather enough responses each week to make for a new post.
Today we’re happy to report that we most definitely can!
Turns out that there is no shortage of journalists responding to pitches on social media. By the way, did you see this year’s Shorty Awards on Monday? (Click here for the results in case you missed them.)
Anyway…on to the tips and trips.
Karyne Levy of NerdWallet wants to keep things professional:
Nope, I definitely wouldn’t like to reply to the PR pitch you sent to my personal email address.
— Karyne Levy (@karynelevy) April 21, 2015
We personally love the idea of an email about distracting emails, but we’re not sure what that has to do with anything covered by AC Shilton or Outside magazine:
PR pitch email about how distracting emails are JUST INTERRUPTED MY RESEARCH. HOPE YOU’RE HAPPY, PR BRO.
— AC Shilton (@axisofAC) April 21, 2015
Business Insider’s Steve Kovach has a complaint/subtweet disguised as a question:
Should I pull a Farhad and only accept PR pitches via DM?
— Steve Kovach (@stevekovach) April 21, 2015
We have to say no because, as Farhad recently told Ed Zitron, most people ignore the “DM me” instructions in his Twitter bio.
The best part about Kovach’s subsequent Apple Watch joke is the spambot response:
Someone make an Apple Watch app that blocks PR pitches about Apple Watch apps.
— Steve Kovach (@stevekovach) April 22, 2015
Of course there are times when simple mistakes doom a pitch before it’s even sent. Carolina Miranda of the LA Times reminds us that, DM or not, names are things that people use to address one another:
Things that are not endearing: PR pitches that begin “Hello darling” — Carolina A. Miranda (@cmonstah) April 21, 2015
…and Andrew Huff of Gaper’s Block emphasizes the fact that language and logic should go together:
PR pitch: “…we promise customers a simple urban Internet experience.” Urban Internet? — Andrew Huff (@me3dia) April 22, 2015
For more entries in the “things you probably shouldn’t do” category, let’s add “draft promotional tweets for reporters,” via Aaron Souppouris of Engadget:
Boldest PR pitch of the day includes the phrase: “We’ve taken the liberty of drafting a quick tweet for your convenience”
— Aaron (@AaronIsSocial) April 22, 2015
Executives at Meltwater told us this week to avoid mass pitches, but Jason Abbruzze of Mashable shows us that someone from Donkwood(?!) didn’t get the memo:
Ryan Lawler of TechCrunch explores the nuances of most bloggers’ least favorite word: “embargo.”
What kind of an asshole answers a PR pitch and DOESN’T agree to the embargo? — Ryan Lawler (@ryanlawler) April 22, 2015
Side note here: we totally get embargoes. But unless it’s an exclusive story, they are not particularly relevant to a certain breed of blogger who has to post 10+ times a day. And product launches/funding announcements are not really crucial breaking news unless your client’s name starts with an A, ends with an E, and has two P’s and an L in the middle.
Shawn Reynolds of the Indianapolis ABC affiliate RTV6 has some (possibly unrealistic) requests:
Is a PR pitch from a bacon, bourbon & ice cream place too much to ask for these days? — Shawn Reynolds (@ShawnRTV6) April 23, 2015
But does it have to be all three at once?!
In this week’s most ugh-worthy moment, David Yanofsky of Quartz confirms that, despite the whole outnumbering-them-5-to-1 thing, PRs pitching journos often face an uphill battle:
The PR pitches that made it through the gauntlet of my email filters today are actually not so terrible. …Not that I read any of them. — David Yanofsky (@YAN0) April 22, 2015
But wait…it’s not all bad news!
We end with a reminder of why we do this from Josh Barro of The New York Times: that warm, fuzzy feeling:
There’s nothing like the warm fuzzy feeling when you receive a cold PR pitch that’s actually interesting. — Josh Barro (@jbarro) April 21, 2015
Until next week, pitch on.